Jumat, 28 Mei 2010

Considered symbols of Capitalism, in Caracas Haram Pepsi Ad

Caracas - The Venezuelan government unwilling Pepsi ads posted in various corners of Caracas City. A giant Pepsi-Cola ad was made government of President Hugo Chavez was not pleased. Advertising is considered a symbol of capitalism.

Caracas mayor said the local unit of PepsiCo Inc., run by leading food company Empresas Polar's food and beverage, will be fined 77 000 bolivars or around 167 million, because they do not have the permission of the ad.

Pepsi ad about this ball is also considered to violate the rules of architecture and cities, according to the mayor's office, was quoted by news agency ABN. Polar said in a statement that it has meet all the necessary permits. Now the company launched an appeal after the advertising giant will be destroyed.

"It represents the world being a public icon for Caracas, symbolizing the brand's presence and commitment enjoyed by millions of consumers of Venezuela," said Polar.

Whatever the arguments, the removal of soft drink advertisements from the United States into a suitable vehicle for Chavez to hit the "capitalism and his dream of" 21st century socialism "in Latin America.

It is also symbolic of the growing state pressure on the private sector, including Polar, which has lost ground, the food was confiscated and were threatened with takeover by the Chavez government.

Since the 1999 ruling, Chavez said that he would restore the decades of exploitation in Venezuela. Caracas city congestion on the streets and hundreds of apartment towers have traditionally been plastered with ads and neon lights. Now, all of them returned. Compete for public attention, the government stuck to posters containing slogans replies: "Socialism or Death!"

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